About us

ULI was born in London, a city built on personality, style, and plenty of walking.
We design for the dogs who do it all with us: the brunch companions, park regulars, coffee-shop loungers, and Overground platform icons.

For city owners who love fashion and think their pup deserves the same level of style.

At ULI, we don’t believe comfort and fashion should live in different worlds.
Our coats and fleece are soft enough for long walks, stylish enough to turn heads, and made in small, curated batches to keep things intentional.

Every piece is crafted for everyday wear, every shape and detail designed with real movement, warmth, and personality in mind.

ULI keeps your small legend warm, comfortable, and effortlessly in style, designed for the city, tailored for tails.

Small-Batch Production

We create in limited quantities, which helps us minimise waste and stay thoughtful with every design.
Small batches mean higher quality, better control, and pieces that feel a little more special.